洁柔×潘虎｜柔软有力量

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Jierou, known better as C&S, is one the top 3 brands in Chinese tissue industry. Its previous logo of chinese character and flying butterflies had been used for 45 years and we upgraded it for a bold version. The new logo inherits the spirit of the softness and simplifies the intertwined shapes, which is aimed to cut down the visual pressure and to communicate faster when used in online and offline scenes or occasions. It is younger, and more efficient.